Scanbuy, Inc., a provider of mobile barcode solutions, announced that it is providing a dynamic QR (quick response) code solution for Ford Motor Company's "Ford Focus Hunt."
According to a release, the promotion is the latest example of how major brands and events including Bluefly, Miller Lite, The Home Depot and the Tribeca Film Festival rely on Scanbuy for mobile barcode solutions that enable interactive campaigns and encourage consumer participation.
During Internet Week New York, held through June 13, the Ford Focus Hunt will release a new QR code each day. Each QR code corresponds with a badge, which was designed by graphic artist Matthew Langille, and highlights different features of the 2012 Ford Focus. Scanbuy also designed custom QR codes leading to the badges that depict a different Ford Focus driving through the code. The goal of the "Ford Focus Hunt" is to collect all five of the badges by scanning their respective QR Codes using the ScanLife app, or any other standardized scanner application. By collecting all five badges, participants are automatically entered for a chance to win Ford's IWNY Prize Pack, which includes two tickets to the Webby Awards, a one-night-stay in a suite at the Roger Smith Hotel, and a chauffeured ride to the Webby Awards in a 2012 Ford Focus.
The company noted that to power the logic behind the "Hunt," Ford will be using ScanLife's premium data feeds to identify the unique user and the unique QR code to deliver dynamic content in real time. Therefore, each user has to scan each of the codes in order to qualify for the prize. The ScanLife platform will enable Ford to track and analyze participation in real time to understand how attendees are responding to the sweepstakes.
"We're thrilled to help Ford leverage that opportunity to build buzz around the 2012 Focus," said Mike Wehrs, CEO and President of Scanbuy. "Internet Week is a perfect place to deploy more advanced campaigns that really tap into the power of our ScanLife platform and the data feeds that can deliver really dynamic and innovative experiences."
More Information:
fordfocushunt.com
getscanlife.com
scanbuy.com
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